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Sr. Specialist – SEO + Content Development
| Company | Veeam Software |
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| Location | Florida, USA |
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| Salary | $101600 – $145100 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5+ years of experience in global SEO, content development, and digital experience, ideally within high-tech industries or with an IT audience.
- Experience in leading content development projects, from strategy through publication, with a strong focus on SEO optimization and conversion.
- Strong communication skills and the ability to build effective relationships with stakeholders across teams.
- Analytical and data-driven approach to problem-solving and decision-making, with the ability to translate insights into actionable strategies.
- Ability to handle multiple projects simultaneously and prioritize effectively in a fast-paced environment.
- Ability to write coherent, compelling copy that is not only keyword-rich, but also user-friendly
- Excellent organizational skills with strong attention to detail.
- Adaptability and flexibility to adjust to shifting priorities and new challenges.
- Experience with project planning and execution, especially in content strategy and SEO.
- Excellent written and verbal communication skills in English.
- A creative mindset with the ability to contribute innovative ideas to enhance SEO, content, and web performance.
- Stay up to date on current industry practices, news, and algorithm updates
- A passion for learning, growth, and continuous improvement.
- SEMrush
- SEO Clarity
- Screaming Frog
- Jira
- Confluence
- Google Analytics (GA4)
- Google Search Console
- WordPress
- Adobe Experience Manager
- Microsoft Excel
- Microsoft PowerPoint
Responsibilities
- Assist in the development and execution of SEO and content strategies that drive organic search traffic growth, improve conversion rates, and enhance user experience.
- Lead the content development process, from initial strategy and planning to publication, ensuring content aligns with SEO goals and business objectives.
- Act as a content strategist, providing insights and direction on optimizing content for both search engines and users, balancing storytelling with data-driven tactics.
- Support the planning, execution, and tracking of SEO and content-related tasks, ensuring timely completion according to SLAs and project timelines.
- Provide recommendations to optimize and streamline workflows, improving efficiency in content creation, SEO processes, and publication timelines.
- Conduct in-depth keyword research to inform content strategies and improve site rankings, while ensuring content is tailored to resonate with the target audience.
- Perform competitive research, identifying what the client’s competitors are doing right, what they’re doing wrong, and how these tactics influence the client.
- Continuously analyze and enhance published content to maximize its impact, driving better user engagement and conversion rates.
- Monitor and analyze SEO and content performance metrics, preparing regular reports and presentations for stakeholders and leadership.
- Collaborate closely with web developers, designers, and marketing teams to ensure that content and SEO best practices are implemented and maintained across all digital properties.
- Stay up-to-date with the latest trends and best practices in SEO, digital marketing, and content development, applying new knowledge to improve outcomes.
- Contribute to a positive and collaborative team environment, working toward shared goals.
Preferred Qualifications
No preferred qualifications provided.
