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Strategic ABM Manager
| Company | Pure Storage |
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| Location | New York, NY, USA |
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| Salary | $149000 – $224000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5+ years of B2B field marketing experience, with at least 3+ years focused on ABM and/or strategic account marketing in enterprise tech or SaaS environments.
- Proven vertical marketing expertise—ideally in Financial Services, Telecommunications, or Automotive—with the ability to speak to industry-specific trends, buyer needs, and GTM motions.
- Advanced proficiency in ABM platforms (6sense, Demandbase), Salesforce CRM, and analytics tools such as Tableau.
- Strong understanding of the customer journey, multi-touch attribution, and end-to-end campaign development.
- Excellent project management and communication skills, with a collaborative approach to working across sales, marketing, and executive stakeholders.
- Experience enabling sales teams with tailored messaging and account-based strategies.
- Must be flexible and willing to travel to various locations, including international destinations if needed, to fulfill job responsibilities.
Responsibilities
- Lead the design, execution, and optimization of 1:1 and 1:few ABM campaigns for strategic accounts in priority verticals—tailoring messaging, content, and engagement strategies to industry-specific challenges.
- Partner with sales, field marketing, campaigns, and product marketing teams to ensure campaigns are aligned with account objectives, vertical GTM strategies, and buyer personas.
- Use tools like 6sense, Salesforce, and Tableau to monitor engagement, pipeline impact, and ROI. Translate insights into clear campaign optimizations and business recommendations.
- Collaborate with sales leaders to develop executive-level programs that drive alignment and trust with C-level buyers in key industries.
- Drive new tactics such as themed call blitzes, strategic gifting, and multi-channel personalization. Enable sellers with tailored playbooks and outbound messaging aligned to industry pain points.
- Support junior ABM teammates by sharing playbooks, insights, and vertical knowledge to scale successful programs across regions.
- Manage and optimize ABM budgets, ensuring effective use of resources and clear tracking of program performance.
Preferred Qualifications
- Team mentorship or leadership experience is a plus.
