Strategic Marketing Specialist
| Company | American Financial Group |
|---|---|
| Location | Cincinnati, OH, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Expert or higher |
Requirements
- Bachelor’s Degree or equivalent.
- 10 or more years of related experience
- Strong decision-making skills.
- Exceptional relationship management skills.
- Demonstrates strong written, verbal, and effective listening skills.
- Detail oriented and strong organizational skills.
Responsibilities
- Designs and leads the implementation of marketing strategies for growth and expansion of company products and services.
- Responsible for developing and implementing lead generation and client engagement marketing programs and content across multiple media.
- Leads strategic marketing planning and go-to-market execution for assigned markets.
- May write or develop content, or direct content creation in collaboration with corporate marketing partners.
- Serves as liaison with the legal department and other functional areas to facilitate appropriate reviews and accurately respond to inquiries.
- Incorporates and leverages trend intelligence and market knowledge when planning, designing, and executing strategies/projects.
- Leads the collaboration with internal marketing team members (Graphic Designers, Videographers, Digital Marketing Analysts, etc.).
- Plans and executes the communication materials for events and other branding opportunities.
- Champions marketing strategies and their progress within the division, tracks initiative results, analyzes data, and shares out actionable insights and recommendations for optimization.
- Demonstrates advanced knowledge of regulatory guidelines pertaining to communications, advertising, and marketing materials.
- Performs other duties as assigned.
Preferred Qualifications
-
No preferred qualifications provided.