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Strategy Director

Strategy Director

CompanyCritical Mass
LocationNew York, NY, USA
Salary$170000 – $180000
TypeFull-Time
Degrees
Experience LevelSenior, Expert or higher

Requirements

  • 6+ years of experience in 360° campaign strategy, with a proven ability to communicate effectively, stay organized, and adapt to changing needs
  • 2+ years in a senior strategic role, leading a large integrated account
  • A talent for simplifying complex ideas and uncovering insights that drive strategy and execution
  • A curiosity about human behavior, business strategy, and culture
  • Strong analytical and critical thinking skills, with a data-driven approach to strategy
  • Experience managing multiple projects and leading senior-level client relationships
  • An eagerness to generate insights and ideas, but equally excited to roll up your sleeves to get the work done
  • Expertise across all aspects of creative campaigns and communications work, e.g. CRM, Site, and Integrated campaigns

Responsibilities

  • Lead strategic work across multiple workstreams, collaborating with the CSO on big-picture thinking while driving execution
  • Craft clear, compelling narratives that inform and inspire creative work and provide recommendations that contribute to the strategic direction of client work
  • Leverage a deep understanding of how business, brands and customers interact, with a deep knowledge of the mechanics of integrated creative ecosystems
  • Partner with clients to understand business models, objectives, and human truths, and synthesizing those insights to develop strategic recommendations and creative briefs
  • Identify cultural trends and emerging digital behaviors, providing a strong POV on their impact on brand engagement
  • Work closely with creative teams post-brief, championing both client needs and creative excellence

Preferred Qualifications

  • Bonus if you have experience collaborating with media teams and working with media planning agencies