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Strategy Director
Company | Critical Mass |
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Location | New York, NY, USA |
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Salary | $170000 – $180000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Senior, Expert or higher |
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Requirements
- 6+ years of experience in 360° campaign strategy, with a proven ability to communicate effectively, stay organized, and adapt to changing needs
- 2+ years in a senior strategic role, leading a large integrated account
- A talent for simplifying complex ideas and uncovering insights that drive strategy and execution
- A curiosity about human behavior, business strategy, and culture
- Strong analytical and critical thinking skills, with a data-driven approach to strategy
- Experience managing multiple projects and leading senior-level client relationships
- An eagerness to generate insights and ideas, but equally excited to roll up your sleeves to get the work done
- Expertise across all aspects of creative campaigns and communications work, e.g. CRM, Site, and Integrated campaigns
Responsibilities
- Lead strategic work across multiple workstreams, collaborating with the CSO on big-picture thinking while driving execution
- Craft clear, compelling narratives that inform and inspire creative work and provide recommendations that contribute to the strategic direction of client work
- Leverage a deep understanding of how business, brands and customers interact, with a deep knowledge of the mechanics of integrated creative ecosystems
- Partner with clients to understand business models, objectives, and human truths, and synthesizing those insights to develop strategic recommendations and creative briefs
- Identify cultural trends and emerging digital behaviors, providing a strong POV on their impact on brand engagement
- Work closely with creative teams post-brief, championing both client needs and creative excellence
Preferred Qualifications
- Bonus if you have experience collaborating with media teams and working with media planning agencies