Student Strategy Marketing Manager

Bachelor’s degree.
5+ years experience in marketing roles.
Ability to use data in the measurement and reporting of campaign effectiveness.
Experience writing creative briefs.
Excellent oral and written communication skills and an ability to influence others.
Experience in digital, social and influencer strategy is a plus.

Develop and execute comprehensive Go-to-market Strategy for student and parent audience.
Create audience specific value propositions and marketing messaging.
Collaborate with PMMs and channel managers to build a budget and KPIs for student related initiatives.
Work with data science to develop reporting tools to measure effectiveness of member acquisition, engagement and product adoption.
Report regularly on performance metrics to both marketing and BU leadership.
Drive continuous test and learn strategies to refine performance and inform product insights to better serve this audience.
Drive audience segment related research and insight analysis.
Own the education strategy including but not limited to both the development of tools and materials with the support of our content and creative teams and the distribution of those materials.
Work with the In School Sales Team to support conference marketing and Student Facing Collateral.
Lead our Scholarship and Partnership strategies.