SVP – Global SMB Marketing

SVP – Global SMB Marketing

Requirements

• 15+ years experience developing and executing new marketing strategies and programs for B2B organizations.
• 15+ years marketing experience in a role managing multi-channel marketing campaigns (email, direct mail, print, online, social media).
• 10+ years experience driving demand and pipeline, managing marketing budgets and optimizing spend across tactics with solid background in forecasting results.
• Industry marketing experience is a plus.
• High energy and the ability to manage multiple initiatives, working well under pressure in a high growth environment that is constantly changing.
• Strategic and analytical thinker who is able to be an agent for change; experience managing change and ambiguity, taking ownership and creating structure.
• Ability to successfully operate in a fast-paced dynamic environment experiencing growth and expansion, a strong bias for action, testing and innovating. Track record for delivering under tight deadlines and ability to work across reporting lines and organizations.
• Ability to think strategically, crisply synthesizing market research and competitive intelligence and articulating that into a winning go-to-market strategy blend technology and business strategy to develop compelling vision and strategy for driving marketing programs to growth businesses.

Responsibilities

• Develop and execute a comprehensive marketing strategy tailored to the unique needs and characteristics of the SMB market, aligning with overall company goals.
• Drive demand for products/services within the SMB market through targeted campaigns, lead generation initiatives, and digital marketing strategies.
• Lead initiatives to acquire new SMB customers, optimizing the customer acquisition cost and improving customer lifetime value.
• Collaborate with product teams to ensure product development and roadmaps align with SMB customer needs and preferences.
• Equip sales teams with the necessary marketing materials, tools, and training to effectively sell to SMB customers.
• Oversee the development and execution of digital marketing strategies, including web, paid digital, SEO, social media, and e-commerce initiatives, specifically tailored for SMB audiences.
• Develop and manage the SMB marketing budget, ensuring efficient allocation of resources and maximizing return on investment (ROI).
• Conduct ongoing market research and analysis to understand SMB trends, customer behavior, and competitive landscape, and adjust marketing strategies accordingly.
• Build, lead, and mentor a high-performing SMB marketing team, fostering a culture of innovation and accountability.
• Establish and track key performance indicators (KPIs) to measure the effectiveness of SMB marketing initiatives and provide regular reports to senior leadership.
• Work closely with other departments, including sales, product development, and customer support, to ensure alignment and seamless execution of the SMB strategy.

Preferred Qualifications

• Industry marketing experience is a plus.