SVP – Media Strategy & Planning

SVP – Media Strategy & Planning

Requirements

• 15+ years of experience in media strategy, planning, and activation, with significant experience in pharmaceutical, biotech, or healthcare marketing.
• Expertise in both DTC and HCP media planning, including traditional and digital media, programmatic, social, search, endemic, and non-endemic placements.
• Strong understanding of pharmaceutical industry regulations, including HIPAA, patient privacy, data compliance, and the evolving regulatory landscape impacting media targeting and analytics.
• Proven experience navigating the media implications of privacy changes, including cookie deprecation, first-party data strategies, and consent-based targeting.
• Familiarity with pharmaceutical audience data providers (e.g., Crossix, Swoop, IQVIA, Medscape, Doximity, etc.) and how to leverage them in media planning.
• Demonstrated ability to lead and develop high-performing teams, fostering a culture of continuous learning and innovation.
• Strong client-facing skills, with experience advising brand teams, legal/regulatory partners, and senior executives on media strategy.
• Experience driving business growth, leading media strategy in new business pitches, RFPs, and organic client expansion opportunities.
• A passion for innovation, staying ahead of emerging trends in AI-driven media, adtech, and personalized media engagement.
• Strong understanding of media analytics, measurement frameworks, and attribution modeling, ensuring data-driven decision-making.
• Familiarity with performance media KPIs, including awareness, engagement, script lift, and Rx conversion metrics.
• Ability to translate complex media performance data into actionable recommendations for client presentations and internal strategy discussions.
• Working knowledge of data management platforms (DMPs), customer data platforms (CDPs), and audience segmentation tools.

Responsibilities

• Develop and execute innovative, data-driven media strategies tailored for both HCP and DTC audiences, ensuring alignment with client objectives, market trends, and industry best practices.
• Oversee media planning, activation, and optimization across digital, programmatic, social, search, traditional, and emerging media channels.
• Guide omnichannel media integration, ensuring seamless collaboration with creative, analytics, and technology teams.
• Ensure all media strategies comply with pharmaceutical industry regulations, including HIPAA, NAI, and other data privacy laws affecting media targeting and measurement.
• Stay ahead of industry changes, including privacy regulations (e.g., cookie deprecation, first-party data strategies, and evolving programmatic targeting) and emerging media technologies.
• Serve as a trusted senior strategic advisor for clients, providing thought leadership in pharmaceutical media strategy, audience engagement, and channel selection.
• Lead new business efforts, developing compelling media strategies and presenting to potential clients.
• Identify growth opportunities within existing accounts by optimizing media strategies and introducing innovative solutions.
• Work closely with account teams to align media strategies with overall brand and marketing goals.
• Partner with analytics teams to apply data-driven insights in media strategy development, optimizing audience segmentation, targeting, and media performance.
• Understand media attribution models, measurement frameworks, and KPIs to assess campaign effectiveness and refine strategies accordingly.
• Maintain a working knowledge of data management platforms (DMPs), customer data platforms (CDPs), and first-party data activation strategies.
• Build, lead, and mentor a high-performing media strategy and planning team, fostering a culture of excellence, innovation, and collaboration.
• Drive professional development within the media organization, ensuring continuous learning and upskilling in emerging media trends, adtech, and compliance considerations.
• Encourage cross-functional collaboration with creative, medical, analytics, and development teams to deliver integrated, insight-driven campaigns.

Preferred Qualifications

No preferred qualifications provided.