UPS Digital – Digital Marketing Director

UPS Digital – Digital Marketing Director

Requirements

• Minimum 5 years of experience leading digital marketing or performance marketing teams.
• Demonstrated experience managing large-scale, multi-channel marketing budgets with complex allocation.
• Proven track record of managing external marketing agencies and delivering measurable results.
• Strong expertise in data analytics and performance reporting across key marketing KPIs.
• Experience working in or with multi-product, multi-segment environments.
• Exceptional communication and leadership skills; must be responsive, collaborative, and team focused.

Responsibilities

• Set and lead the global digital marketing strategy across multiple regions, products, and segments.
• Manage a large-scale marketing budget, optimizing spend across the channel strategy to deliver the highest ROI for the business.
• Manage multiple agency partner relationships, maximizing their impact, upholding the scope of work, and continually evolving their role as the organization evolves and grows.
• Build, plan, and implement a digital marketing strategy that delivers the marketing qualified lead (MQL) and sales qualified lead (SQL) volume necessary to meet revenue goals.
• Develop an end-to-end advertising strategy including targeting, ad copy & creative, landing page, and lead intake experience to maximize media buying efforts across paid search, programmatic, and paid social.
• Own email marketing automation processes, systems (i.e Iterable), segmented lists, and campaign launches; align messaging with broader content marketing plans.
• Own marketing website tools, strategies, and experiences including conversion rate optimization (CRO), user experience, web maintenance, technical SEO, marketing automation, etc.
• Develop and execute an SEO content strategy to drive strong organic rankings and traffic for high intent keywords.
• Collaborate cross-functionally with sales, sales enablement, and data teams to align on pipeline strategy.
• Develop and refine measurement strategies for ROMI, ROAS, CAC, and other key KPIs.
• Manage a high-performing team across multiple lead-generation functions.
• Present marketing performance insights and strategic recommendations to senior leadership.
• Leverage marketing technology and data tools (CRM, CMS, email platforms, etc.) to streamline operations and improve funnel efficiency.

Preferred Qualifications

No preferred qualifications provided.