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User Acquisition Manager
Company | Bumble |
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Location | New York, NY, USA |
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Salary | $77000 – $94000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Mid Level, Senior |
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Requirements
- 2-5 years of proven experience in performance marketing / user acquisition using channels such as Google UAC, Apple Search Ads, Facebook, Snapchat & TikTok
- Strong analytical skills with an ability to make data-driven decisions
- Experience leveraging acquisition channels to drive revenue and/or user acquisition growth
- Strong Excel and analytical skills are required, SQL is a plus
- Experience working in a distributed team across different geographies
- Knowledge of the digital marketing channels, and up-to-date on privacy/attribution challenges in the industry
- Direct experience with analytics and attribution solutions and exposure to data visualization/BI tools
- Great communication skills, both verbal and written
Responsibilities
- Be responsible for planning, buying, and optimizing user acquisition campaigns across various paid social, paid search, and programmatic channels (Tiktok, Meta, Google Ads, etc)
- Analyze the effectiveness of campaigns across multiple channels and geos, optimizing campaign and creative performance to meet KPIs
- Work closely with our Growth Creative team to introduce new ad creatives, collaborate on creative strategy, and help develop breakthrough creative ideas to draw in new users
- Help launch and guide user acquisition in new, exploratory markets and channels using competitive and market intelligence
- Responsible for producing reports and presentations, including daily pacing and tracking against plan and providing insightful commentary and recommendations
- Proactively contribute to team meetings, team initiatives, and knowledge sharing
Preferred Qualifications
- You are comfortable working to meet deadlines and targets
- You are positive and committed with a ‘can-do’ attitude and a flexible approach
- You are a problem solver and a forward thinker
- You are deeply passionate about Bumble’s brand vision and values