Vice President

Vice President

Requirements

• Strong background in experiential marketing (XM) and activations.
• Proven leader with a track record of managing agency teams.
• Experienced in business development and pitching for new accounts.
• Deep understanding of the CPG and entertainment industries.
• Positive mindset with infectious energy and an ability to inspire teams.
• Visionary leader with a future-focused, evolutionary mindset.
• Strong grasp of Creative, Branding, and Design.
• Proficiency in Canva and other design software.
• Experience in copywriting and graphic design, whether in a hands-on or management capacity.

Responsibilities

• Develop and implement high-impact marketing strategies for client campaigns.
• Align agency initiatives with business objectives to drive revenue growth.
• Stay ahead of industry trends and evolving consumer behaviors.
• Elevate the agency’s presence and services across North America.
• Identify, pursue, and secure new business opportunities alongside the President.
• Leverage an extensive network to generate leads, build partnerships, and drive agency growth.
• Develop compelling proposals and lead high-stakes pitches to prospective clients.
• Shape and evolve agency branding as we unify under one umbrella.
• Continuously explore innovative approaches to enhance agency offerings.
• Oversee internal and external communications to reinforce thought leadership.
• Provide vision, and strategic direction to the team, fostering a culture of excellence.
• Recruit, mentor, and inspire high-performing marketing and client service teams.
• Foster a collaborative and innovative agency culture.
• Conduct performance reviews and provide constructive, growth-oriented feedback.
• Build and maintain trusted relationships with key clients, ensuring long-term success.
• Act as the primary client liaison, understanding their business needs and delivering tailored marketing solutions.
• Partner with stakeholders to enhance client satisfaction and retention.
• Analyze campaign performance, using data-driven insights to refine strategies.
• Oversee campaign budgets in collaboration with project managers, ensuring optimal resource allocation.
• Monitor and report on financial performance, ensuring cost-effective execution.
• Implement operational efficiencies to enhance agency workflows and client servicing.
• Introduce cutting-edge tools, methodologies, and processes to drive better outcomes.
• Oversee the creative development process, ensuring teams receive clear and compelling briefs.
• Collaborate with internal and external creative teams to craft innovative in-person activation concepts.
• Maintain brand consistency across all campaigns and marketing materials.

Preferred Qualifications

No preferred qualifications provided.