Vice President – Brand Strategy

Vice President – Brand Strategy

Requirements

• 15+ years of experience in brand leadership roles within high-growth B2B tech, AI, cloud, or infrastructure companies
• Proven ability to create and scale category-defining brands across global markets and technical audiences
• Experience building cohesive, flexible brand systems that scale across channels, business units, and cultures
• Strong creative judgment, storytelling instincts, and ability to translate business strategy into brand expression
• A portfolio of work that demonstrates impact on brand equity, campaign performance, and customer connection
• Skilled in cross-functional collaboration, with the executive presence to influence senior leaders and C-suite stakeholders
• Experience working with and managing external brand, design, and creative agencies
• Familiarity with brand health measurement, qualitative research, and brand lift/perception studies

Responsibilities

• Own and evolve CoreWeave’s global brand strategy, including positioning, messaging pillars, visual identity, and tone of voice
• Partner with the CEO, CMO, and executive team to translate business strategy into a differentiated, ownable brand platform
• Lead development of a brand architecture that supports CoreWeave’s expanding product portfolio, verticals, and audiences (AI startups, enterprise IT, developers, partners)
• Define how the CoreWeave brand shows up across campaigns, investor materials, product marketing, field events, and sales experiences
• Own the visual and verbal brand system, partnering with design and creative resources to scale the CoreWeave look and feel globally
• Oversee production of brand guidelines, asset libraries, and toolkits used by internal teams and external partners
• Collaborate with creative, content, and campaign teams to ensure on-brand execution across every customer-facing moment—digital, print, video, experiential, AR/VR, and beyond
• Act as brand guardian across all channels and surfaces (excluding the website), maintaining consistency while enabling flexibility
• Lead cross-functional initiatives to build breakthrough brand campaigns that drive awareness, relevance, and emotional connection
• Partner with comms, product marketing, and demand gen teams to amplify brand moments around launches, partnerships, events, and corporate storytelling
• Ensure CoreWeave’s brand is globally scalable, culturally sensitive, and adaptable across markets, languages, and customer types
• Champion brand innovation—exploring emerging channels, content formats, and creative experiences
• Enable all marketing, sales, talent, and partner-facing teams to be effective storytellers and brand ambassadors
• Build and scale a brand center of excellence, including training, templates, creative review processes, and brand measurement systems
• Work closely with internal teams and external agencies on brand campaigns, creative development, and event experiences
• Define and track brand awareness, perception, preference, and consistency metrics, using both qualitative and quantitative methods
• Work with insights and analytics teams to benchmark CoreWeave against peer brands and category incumbents
• Translate brand performance into actionable strategies that support both top-of-funnel awareness and long-term brand equity

Preferred Qualifications

No preferred qualifications provided.