Vice President – Creative and Content

Vice President – Creative and Content

Requirements

• Minimum of 15+ years leadership experience creating breakthrough marketing campaigns with proven in-market impact agency, media and advertising experience.
• Experience in leading large, multi-discipline creative teams with diverse perspectives represented. Non-profit experience is a plus.

Responsibilities

• Develop and execute a holistic creative strategy and execution approach, utilizing digital and video first content across our multiple audience journeys that elevates the ACS brand and drives impact.
• Develop and deploy a creative development process that utilizes best in class techniques to maximize capacity and utilization of creative resources.
• Collaborate with key marketing and development revenue owners using authentic storytelling that drives revenue and volunteer growth.
• Collaborate with the Marketing Strategy and Go to Market teams to develop creative strategies across our 4 mission pillars: patient support services, advocacy, discovery/research, and development that improves our ability to communicate our mission and increase our lives touched footprint across those people impacted by cancer.
• Oversee the ACS visual identity, in collaboration with the brand team and its implementation across all creative and content for the core brand and sub-brands.
• Lead the development of creative concepts and key visuals around critical campaigns. Oversee the execution of campaigns and deliver video, art/graphic, and writing/copywriting executions that deliver upon approved concepts.
• Deliver consistent content across the key media distribution channels utilizing the most current growth and performance marketing tactics including linear TV, CTV, digital, social media, direct mail, promotional, experiential events, and other emerging areas.
• Build a video first content team and build production capabilities within the internal team.
• Translate business needs/objectives into creative brand strategies expressed through impactful creative content across all pillars and sub brands ensuring brand integrity, stakeholder feedback and approval as needed throughout the development process.
• Lead resource management including the assessment and prioritization of work, building metrics around capacity, utilization, and workflow management (in conjunction with the marketing project management team).

Preferred Qualifications

• An ideal candidate will be to enhance the American Cancer Society brand, building on the 110+ years of legacy.
• Candidates should be energized to build the most effective creative and content organization, know how to inspire creative minds; and will prioritize building a strong team culture.
• This person should be ready to collaborate and partner with other stakeholders and executive leaders to meet shared and aligned objectives.
• Candidates should possess a strong leadership style and be able to exert managerial courage when stepping into difficult situations that require a strong creative leadership voice.
• Candidates should be inspirational to others, and create a climate where people are motivated to do their best work every day to help ACS achieve its objectives.
• Ready to manage through some ambiguity and complexity, not waiting for someone else to make sense of a situation but rather being proactive in finding the relevant solutions.
• Able to hold themselves accountable. Strategically minded. Highly collaborative, within Marketing and across ACS; builds strong partnerships and is seen as a valued partner.