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Vice President – Digital
| Company | Zeno Group |
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| Location | Chicago, IL, USA |
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| Salary | $99000 – $180000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 8-10 years of experience in the digital marketing and/or communications industry
- Minimum of bachelor’s degree in marketing or other related field
- Experience driving a brand’s B2C social strategy and execution, including content and channel strategy, creative production and copywriting
- Experience with influencer/creator programming, including developing strategies, 1:1 relationship management (i.e. not a network), vetting and algorithm nuances, trends amongst platforms, etc. in addition to whitelisting
- Experience with top consumer brands in a fast-paced environment
- Strong problem-solving and natural leadership, with previous experience managing others
- Experience in numerous client presentations and with tough Q&A conversations
- Strong project and account management skills, including budgeting fee and OOP
Responsibilities
- Lead multiple pieces of client business as the day-to-day client relationship manager
- Drive the development of smart, creative digital strategies for top clients
- Launch a brand’s social media presence (including voice, tone, persona) and implement that strategy through content creation, copywriting, and paid amplification
- Drive on-trend influencer/creator marketing strategies for B2C clients
- Manage multiple direct supervisees and contribute to the growth of the team in both business and culture
- Drive execution from start to finish
- Mentor junior teammates and drive the team collectively towards success
Preferred Qualifications
- Experience with paid social media, including data-driven targeting (lookalikes, retargeting, pixel implementation, etc.) amongst channels such as Facebook/Instagram, YouTube and Twitter
- Experience across Google Tag Manager, Google Analytics and Google Data Studio
