Vice President – Earned Media Strategy
| Company | Highwire |
|---|---|
| Location | Detroit, MI, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Expert or higher |
Requirements
- 10+ years of media relations experience in PR, communications, or journalism, with deep expertise in business and tech media.
- Proven leadership experience, managing and mentoring high-performing teams.
- Strong business acumen with experience in developing new service lines and expanding revenue streams.
- Deep relationships with top-tier business, financial, and technology reporters, as well as emerging influencer voices.
- Exceptional storytelling ability, with a talent for crafting compelling narratives that shape industry conversations.
- Experience leading high-profile media moments, including corporate milestones, thought leadership campaigns, and crisis communications.
- A data-driven mindset with the ability to measure and optimize media impact using analytics and industry benchmarks.
Responsibilities
- Lead and scale Highwire’s Media Strategy team, mentoring and developing Directors and Senior Media Strategists.
- Develop and execute integrated media strategies, blending traditional, digital, and emerging platforms for maximum client impact.
- Leverage advanced media analytics—including AI-driven media intelligence, trend forecasting, competitive benchmarking, and audience insights—to optimize media strategy and storytelling.
- Guide crisis and reputation management strategies for clients, ensuring best-in-class media counsel during sensitive moments.
- Partner with cross-functional teams (strategy, content, digital, and creative) to ensure media is seamlessly integrated into broader communication plans.
- Innovate Highwire’s media offerings with creative first-to-market executions and disruptive storytelling approaches.
- Serve as a trusted senior media advisor for Highwire’s top clients, providing strategic storytelling and media positioning at the C-suite level.
- Lead and refine Highwire’s earned media strategy, ensuring best practices in media relations, messaging, and outreach for maximum brand impact.
- Build and maintain strong relationships with top-tier media, including business, broadcast, tech, financial, and digital-first journalists.
- Oversee and execute high-stakes media campaigns, including corporate milestones, IPOs, earnings, crisis response, and leadership transitions.
- Develop executive thought leadership programs, leveraging owned media opportunities like LinkedIn, Forbes Councils, and strategic guest columns.
- Provide media training for executives and internal teams, enhancing Highwire’s industry presence and reputation.
- Own media-driven revenue targets, developing new service offerings that drive profitability.
- Lead new business efforts, shaping media strategy discussions in pitches, RFPs, and industry partnerships.
- Identify new revenue streams in executive communications, media analytics, and influencer-driven storytelling.
- Collaborate with the leadership team to evolve Highwire’s media strategy function into a significant revenue generator.
Preferred Qualifications
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No preferred qualifications provided.