Vice President – Global Demand Generation Marketing

Vice President – Global Demand Generation Marketing

Requirements

• 15+ years of progressive experience in a technology focused enterprise-scale business, project management, corporate strategy, business development, go to market operations, or similar roles.
• Bachelor’s degree in business administration, management, or a related field. MBA or equivalent experience is a plus.
• Strong ability to understand complex go-to-market dynamics and models.
• Very strong financial modeling and excel/google sheet skills. Experience in budget development and OKR management.
• Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Highly organized and detail-oriented, with the ability to manage multiple priorities.
• Demonstrated ability to maintain confidentiality, exercise good judgment, and thrive in a fast-paced environment.
• Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
• Proficiency in project management tools, collaboration software, and Google Suite.
• Proven track record of managing complex projects and driving cross-functional collaboration.
• Demonstrated leadership skills, with the ability to mentor and develop team members.
• B.A./B.S. Degree, MBA is a plus

Responsibilities

• Lead and develop a high-performing global demand generation team to increase pipeline growth, acquire new customers, and drive cross-sell/upsell opportunities.
• Own the pipeline targets, collaborating with the marketing team to define growth plans, channel strategies, and analytics to drive new leads and expansion opportunities.
• Manage digital demand generation channels such as SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns.
• Develop strategies for field marketing and regional revenue growth, collaborating closely with regional sales leadership to ensure targeted and impactful campaigns.
• Oversee global events to enhance brand awareness, customer loyalty, and generate new leads and opportunities.
• Create an outbound marketing strategy and account-based marketing framework aligned with sales objectives.
• Collaborate with the Partner team to develop partner marketing strategies that align with global campaign goals and drive SQL pipeline.
• Cultivate a culture of continuous testing and optimization to improve channel performance and ROI.
• Foster alignment among marketing, sales, and go-to-market teams to drive collective success.
• Collaborate with regional teams to align priorities, adjust strategies based on market conditions, and seize emerging opportunities.
• Coordinate with brand, content, and product marketing teams to ensure consistent branding and targeted messaging.

Preferred Qualifications

• MBA or equivalent experience is a plus