Vice President – Growth Marketing
| Company | Prenuvo |
|---|---|
| Location | San Francisco, CA, USA, Los Angeles, CA, USA, New York, NY, USA, Vancouver, BC, Canada |
| Salary | $180000 – $240000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- Career heritage of analytical, quantitatively-oriented marketing and growth/revenue leadership roles with proven results
- Experience in scaling businesses, particularly in fast-growing or competitive industries
- Strong understanding of data analytics, digital marketing, multi-modal attribution, and customer experience and lifecycle management
- Strong understanding of advertising constraints and landscape in regulatory environments
- Ability to align multiple business functions toward common growth objectives
- Strategic mindset with a hands-on approach to execution
- Excellent leadership, communication, and people management skills
- Deep curiosity and experience with AI that goes beyond ChatGPT and image models: conceptualize more complex use cases to drive efficiency and effectiveness
- Have an ability, and willingness, to dive deep into the areas under your purview that can unlock the most impact
- Have a keen understanding of drivers of success in key acquisition and customer engagement channels
- Expertise in lead generation for high-ticket items, optimizing for ROAS or LTV / CAC, not merely CPL
- Experience working with product, technology, and sales teams to optimize conversion performance and customer experience
Responsibilities
- Design and implement short-term and long-term strategies to drive revenue, market share, and profitability through full funnel marketing, in digital and non-digital channels, from a deeply quantitative lens of performance and growth
- Constantly link to supply & capacity side of the business, and get ahead of seasonal cycles as well as clinics expansion in North America and Internationally
- Preserve and reinforce our proven track record of highly efficient blended CAC across our brand while meeting/exceeding our revenue targets
- Increase the depth and sophistication of our targeting, audiences, while increasing the overall awareness reach of our brand
- Continuously work with Design on a feedback loop to create creative asset “machines” that are data-informed and brand-aligned, and constantly differentiated in a space that is increasingly competitive and noisy
- Remain agile and adaptive to changing business priorities and general industry and economic factors
- Develop initiatives to attract new customers while enhancing retention and lifetime value
- Continue evolving email as a performance channel, in addition to ongoing engagement and delivery of value to our patients
- Work across various audiences from consumer, and increasingly healthcare providers, to enterprise audiences
- Develop and evolve a diversified portfolio of paid media channels with regular assessment of spend allocation and ROI
- Manage the media portfolio with a balanced eye toward increasing brand awareness while also meeting conversion and revenue targets
- Integrate emerging technologies and innovative approaches to enhance customer engagement and competitive advantage
- Leverage analytics, market research, and performance metrics to guide your strategies
- Evolve the sophistication of our conversion tracking, and campaign and channel attribution; test and leverage AI tools where most relevant
- Implement multi-modal attribution models where applicable
- Work with internal product and data teams on infrastructure evolution, reporting, and insights generation
- Deliver regular senior leadership reporting on acquisition and lifecycle KPIs and targets
Preferred Qualifications
- Preferred: comfort with SQL and / or Python
- Strong bonus but not required: you have done all of the above in a healthcare environment