Vice President – Marketing
| Company | Li & Fung |
|---|---|
| Location | San Diego, CA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Expert or higher |
Requirements
- Experience with product launches or integrated marketing campaigns.
- Must have strong time management and organizational skills.
- 10-15 year’s experience in Marketing
- Excellent communication and presentation skills
- Working knowledge of market research, surveys, and data analytics
- Proficiency with content management systems
- Experience in planning and leading initiatives
- Ability to collaborate and work effectively across functions/departments/teams while building trusted relationships and positively influencing others
- Strong verbal and written communication skills
Responsibilities
- Develop and manage annual marketing strategies, budgets and plans.
- Creating or executing promotional campaigns.
- Overseeing marketing team members responsible for various segments or projects.
- Ensuring compliance with laws and regulations governing marketing efforts (e.g., SPAM, private customer information)
- Strategic thinking and leadership to develop new ways to reach consumers and grow the business.
- Knowledge about current market trends.
- Develop and execute digital marketing strategies including: Search engine optimization (SEO), Pay-per-Click (PPC) advertising, Social media marketing, email marketing and content marketing.
- Work well under pressure, flexibility, and meet deadlines.
- Perform research and analyses with a variety of tools to gain insights and shape marketing strategy.
- Analyze digital marketing metrics and ROI to inform marketing decisions and optimize marketing spend.
- Manage external vendors to produce market research and trend reports as needed.
- Develop and execute content marketing strategies including: blogging, video production, photography, case studies.
- Create reports on critical metrics for content creation, market value, and other KPIs
- Manage maintenance of brand website and branded social media efforts.
- Collaborate with cross-functional teams, including sales teams and product development teams to develop the right digital marketing campaigns to drive sales growth.
- Oversee the development and maintenance of the company’s brand identity, including logos, messaging and visual assets.
- Oversee the development and maintenance of the company’s website including content creation, user experience and search engine optimization.
Preferred Qualifications
- Bachelor’s degree (or equivalent) in marketing, business, communications, advertising, or related field
- Proficiency with Adobe Creative Suite
- Previous experience with CRM systems, Microsoft Office, and SharePoint desired
- Experienced with A+ content creation; specific Syndigo CXH experience a plus
- Experience with warehouse club retailers or manufacturing companies is a plus.