Vice President of Marketing
| Company | Matic |
|---|---|
| Location | Columbus, OH, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 7+ years of experience in growth or digital marketing, with at least 4+ in leadership roles.
- Proven track record in B2B2C or partner-driven environments.
- Deep expertise in email marketing, lifecycle marketing, CRM platforms, and performance marketing. Experience owning enterprise B2B and brand Marketing is a plus.
- Highly analytical and metrics-oriented with a passion for customer behavior and experimentation.
- Strong leadership skills with experience scaling and mentoring marketing teams.
- Ability to move seamlessly between strategic thinking and hands-on execution.
Responsibilities
- Own the marketing strategy and execution for all B2B marketing and B2B2C campaigns across email, digital, customer lifecycle, and CRM.
- Oversee the customer journey across channels, ensuring consistency, personalization, and performance optimization.
- Lead and grow a high-performing marketing team, fostering a data-driven, test-and-learn culture.
- Drive lifecycle marketing initiatives that increase activation, retention, and cross-sell opportunities.
- Partner with Product and Data teams to build robust segmentation and targeting strategies.
- Develop marketing plans tailored to our partner channels and work closely with external partners to optimize our marketing efforts.
- Establish KPIs, dashboards, and regular reporting cadences for visibility across marketing performance.
- Shape brand voice and positioning, ensuring consistency across touchpoints while driving relevance in partner-driven funnels.
Preferred Qualifications
- Experience in highly regulated or complex industries (insurance, fintech, healthtech)