Vice President of Product Marketing
| Company | Showpad |
|---|---|
| Location | Boston, MA, USA, London, UK, Austin, TX, USA, Chicago, IL, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Expert or higher |
Requirements
- 10+ years of experience in product marketing, with a strong track record in the tech industry.
- Demonstrated expertise in creating and executing successful product marketing strategies.
- Proven leadership skills with experience in team development and mentorship.
- Strong collaboration skills with the ability to influence cross-functional teams.
- Experience in analyst relations and positioning companies as industry leaders.
- Deep understanding of storytelling and narrative development to simplify complex ideas.
Responsibilities
- Lead marketing strategy for Showpad’s eOS, positioning it as the essential solution for transforming revenue team performance.
- Craft value propositions that highlight real-world impact, differentiation, and customer willingness to pay.
- Partner with product leadership to shape the long-term eOS vision, driving innovation aligned with market shifts and customer needs.
- Translate the roadmap into clear, benefit-driven messaging that reinforces product-market fit and resonates with our ideal customer profile.
- Identify emerging market opportunities and guide product evolution to deepen product-market fit.
- Deliver market insights and feedback—especially around pricing sensitivity—to influence roadmap decisions.
- Co-develop product vision that meets demand and drives advantage, grounded in willingness to pay.
- Ensure customer needs, trends, and competition are integral to product planning.
- Lead GTM strategy for launches, ensuring clear, consistent messaging that reflects value and price alignment.
- Collaborate with sales and CS to drive adoption, retention, and continuously improve product-market fit.
- Own analyst relations to boost visibility and shape market perception.
- Maintain strong relationships and incorporate insights into messaging and GTM plans.
- Build and lead a high-performing team, focused on positioning and communicating product value.
- Provide direction and coaching that fosters excellence and market-driven thinking.
Preferred Qualifications
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No preferred qualifications provided.