Vice President – Paid Media

Vice President – Paid Media

Requirements

• At least 7+ years of experience in the paid media industry.
• Deep knowledge of the health space and counseling clients around paid media in this area.
• Strong experience with all paid social media, including Facebook, Instagram, Pinterest, Twitter and LinkedIn.
• Experience managing direct and programmatic display and SEM.
• Proficiency in SEO and content marketing platforms. (BrightEdge, Moz Pro, SEMRush) a plus.
• Strong problem-solving and natural leadership, with previous experience managing others.
• Highly experienced with client counsel and tough client Q&A conversations.
• Experience in numerous client presentations, with strong speaking skills.
• Strong project management skills with experience growing and leading a team.
• Strong understanding of performance metrics, media optimization and ability to spot trends.

Responsibilities

• Drive the strategic direction, preparation, and presentation of comprehensive omnichannel media plan recommendations, including Digital (Paid Social, SEM, Programmatic Display, Video), OOH, Print, Radio, TV, and Emerging Media.
• Ensure accountability of media performance by establishing rigorous evaluation standards, proactively recommending strategic optimizations, and overseeing execution and pacing to align with client objectives.
• Oversee and ensure the accuracy of critical tactical components of media plans, including flowcharts, budget summaries, and ad tracking mechanisms.
• Develop and articulate high-level strategic points of view on media partner offerings and emerging technologies relevant to client business goals.
• Lead thought leadership initiatives and deliver insightful presentations evaluating innovative media opportunities, industry trends, and strategic areas of interest to senior-level clients.
• Direct strategic initiatives for paid publisher partnerships, including overseeing the RFP process, aligning proposals to client objectives, assessing content and audience relevancy, and delivering executive-level recommendations.
• Provide senior-level strategic oversight for client relationships, maintaining deep understanding of client business objectives, industry dynamics, products and services, key customer segments, and competitive landscape.
• Oversee financial management and stewardship of media budgets, ensuring compliance, accuracy, effective billing practices, and prompt resolution of financial discrepancies.
• Actively participate and provide senior-level strategic insights in new business pitches and key agency-wide initiatives.
• Lead, mentor, and develop high-performing media team members, clearly communicating organizational vision, managing resource allocation, fostering professional growth, and driving ongoing team performance excellence.

Preferred Qualifications

• Proficiency in SEO and content marketing platforms. (BrightEdge, Moz Pro, SEMRush) a plus.