Virtual Events Marketing Manager / Senior Manager
| Company | Carta |
|---|---|
| Location | Seattle, WA, USA, San Francisco, CA, USA, New York, NY, USA |
| Salary | $105000 – $162000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- Thrive in a fast-paced environment with the ability to manage multiple tasks and priorities simultaneously
- Proficient in using various MarTech tools for reporting, data analysis, and data-driven decision-making
- Strong analytical mindset, applying a data-driven approach to inform key decisions
- Exceptional attention to detail, with a deep understanding of what makes great content
- Strong ability to build and maintain relationships with internal stakeholders and external speakers as the primary point of contact for virtual events
- At least 6 years of experience, including 3 years of experience in project management or virtual event production
- Fluent at navigating Salesforce and Looker or similar CRM and data visualization tools
Responsibilities
- Lead and oversee virtual event production, providing strategic guidance and ensuring the flawless execution of all technical, logistical, and operational components to drive successful outcomes
- Build and maintain a business priorities-aligned VE production calendar and schedule of events, aligning with strategic objectives and optimal resource allocation
- Work alongside cross-functional partners to curate pithy, on-brand content and source high-caliber internal and external speakers
- Partner with demand generation and lifecycle teams to promote and drive viewership of on-demand, simulive and real time virtual events with target audiences
- Drive post-event motions that convert high quality leads into MQLs and marketing opt-ins, partnering with marketing operations and sales on coordinated follow up
- Lead the collection, analysis, and maintenance of event data to continuously refine and elevate offerings
- Own the tracking and reporting of Virtual Event program KPIs to marketing leadership and stakeholders
- Develop and implement scalable solutions to streamline production workflows, facilitate handoffs, and ensure reporting accuracy
- Partner with the Live Events team to provide planning support and contribute to the successful execution of live events, as needed
Preferred Qualifications
- Experience with event platforms such as Sequel (or equivalent) preferred
- Live event experience is a plus