VP – Client Marketing Manager – Travel
| Company | Synchrony Financial |
|---|---|
| Location | Newport Beach, CA, USA, Stamford, CT, USA, Dallas, TX, USA, Chicago, IL, USA, Altamonte Springs, FL, USA, Charlotte, NC, USA, Alpharetta, GA, USA, Rapid City, SD, USA, New York, NY, USA, Phoenix, AZ, USA, Kansas City, KS, USA, Canton, OH, USA, St Paul, MN, USA, Cincinnati, OH, USA |
| Salary | $110000 – $185000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s degree or in lieu of degree, high school diploma/GED and 10+ years of marketing experience, preferably in financial services, travel industry or cobrand reward cards
- 7+ years of omnichannel marketing/client development experience preferably within a regulated industry.
- Ability to travel as needed (20%)
- You must be located at or within a drivable commutable distance to one of our virtual or hybrid hub locations.
Responsibilities
- Lead key strategic initiatives focused primarily on digital channels to maximize the go-to-market (GTM) strategy in driving new account and sales growth
- Close collaboration and strategic alignment with the consumer engagement team responsible for managing digital efforts and existing cardholder engagement opportunities
- Collaborate and translate the client’s key business objective and priorities into an annual strategic marketing plan including management of the marketing budget process and spend allocation
- Lead quarterly forecasting growth drivers, participate in business reviews and key strategic client meetings
- Manage creative development working closely with agencies to produce marketing materials, collateral, digital assets and campaign deliverables
- Develop acquisition offers, manage value prop, product enhancements and customer journeys
- Identify and create strategies for lead generation and conversion to acquire and grow the card program
- Knowledgeable in applying targeting and segmentation strategies to drive specific customer behaviors and performance outcomes
- Partner closely with analytics, credit, customer engagement & financing teams to closely monitor portfolio performance and drive refinement and enhancements
- Apply test & learn methodologies, monitor results and analysis of campaign performance
- Be familiar with competitive acquisition offerings, innovation, and industry trends
- Be trained and familiar with Synchrony marketing tools and campaign execution process
- Perform other tasks as assigned based on business needs
Preferred Qualifications
- Outstanding communications, relationship building, influencing and collaboration skills
- Strategic thinking with ability to develop and implement actionable plans to drive business results
- Collaborative style and approach with comfort working in a matrixed, decentralized structure
- High energy, high EQ, leader with proven ability to partner and communicate effectively across all levels of the organization
- Demonstrated project management skills, attention to detail and strong execution capabilities
- Creative agency account management experience
- Able to work in a fast-paced, complex, environment and manage multiple projects with little supervision
- Strong problem-solving skills with a demonstrated ability to evaluate situations using multiple sources of information