VP – Content
| Company | Writer |
|---|---|
| Location | San Francisco, CA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s |
| Experience Level | Expert or higher |
Requirements
- Bachelor’s degree in Journalism, Communications, Marketing, or a related field; Master’s degree preferred
- Minimum of 10 years experience in content creation, strategy, and management, with at least 5 years in a senior leadership role
- Proven track record of developing successful content strategies and leading content teams marketing to large enterprise customers
- Exceptional writing and editing skills, with a keen eye for detail
- Strong leadership and communication skills, capable of motivating and guiding a team of creative professionals
- Deep understanding of content metrics and analytics, with the ability to translate data into actionable insights
- Experience with digital content platforms, SEO, social media, and content marketing
- Innovative thinker with a passion for storytelling and audience engagement
- Strong project management skills and ability to manage multiple projects simultaneously
Responsibilities
- Develop and execute a comprehensive content strategy that aligns with the company’s brand, objectives, and market needs
- Craft and oversee the development of industry-leading content that showcases our vision for AI in the enterprise, highlighting innovative uses, case studies, and thought leadership
- Lead and expand the content team, including writers, editors, and content strategists, to produce high-quality content across multiple platforms
- Collaborate with other departments, such as marketing, product, and sales, to ensure that content strategy complements and enhances business goals
- Oversee the management of all content operations, ensuring a consistent and effective content lifecycle from ideation to publication
- Over time, establish a federated brand center of excellence that other marketing departments (such as field marketing) to develop their own content while adhering to consistent, overarching guidelines. This strategy should facilitate the sharing of best practices, tools, and resources across the organization to ensure brand consistency and enhance the effectiveness of localized content strategies
- Analyze content performance and market trends to continuously refine and optimize the content strategy
- Establish and maintain high content quality standards and consistency across all channels and media
- Drive innovation in content formats and delivery methods, staying ahead of industry trends and technological advancements.
- Manage content partnerships and relationships with external agencies, freelancers, and other content providers
- Develop and manage the content budget, ensuring resources are allocated effectively to achieve strategic goals
Preferred Qualifications
- Master’s degree preferred