VP – Digital & Demand

VP – Digital & Demand

Requirements

• 10+ years of experience in digital marketing and demand generation, with a proven track record of driving growth in B2B environments.
• Expertise in marketing automation platforms (e.g., Pardot, Marketo, HubSpot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics, Tableau).
• Strong knowledge of SEO/SEM and paid media strategies.
• Expertise in design-building ABM programs, with a history of success in embedding marketing roles within account management teams to enhance client relationships.
• Demonstrated ability to develop and execute integrated marketing campaigns that deliver measurable results.
• Exceptional communication, leadership skills, with a history of building and managing high-performing teams as well as productive relationships across functions.
• Strategic thinker with strong analytical, creative, and project management skills.

Responsibilities

• Develop the vision and strategy for Prologis’ end-to-end digital experience strategy focused on brand visibility, customer engagement, lead generation and sales.
• Develop and lead an integrated digital marketing strategy across web, social media, paid media, email, SEO, and emerging digital channels.
• Ensure consistent brand messaging and customer experience across all digital touchpoints.
• Identify and adopt new technologies and platforms to stay ahead in a rapidly evolving digital landscape.
• Own the global demand generation strategy, driving pipeline growth through multi-channel campaigns, ABM (Account-Based Marketing), and personalized customer journeys.
• Collaborate with sales and product teams to align marketing campaigns with pipeline and revenue goals.
• Implement and optimize lead nurturing programs that accelerate the buyer journey.
• Develop strategies derived from consumer data to drive traffic, optimize marketing spend, identify cross sell opportunities, introduce new products, enable omni channel distribution, and build a strong brand.
• Leverage analytics and marketing automation tools to track campaign performance, measure ROI, and provide actionable insights.
• Manage and allocate the digital marketing budget effectively, ensuring strategic investment in technologies and platforms that support scalable, future-ready marketing initiatives and drive measurable impact.
• Coordinate with IT to evaluate, launch, and maintain digital commercial technologies and solutions to enable digital strategy.
• Build, mentor, and lead a high-performing team of digital marketers and demand generation professionals. Foster a culture of innovation and continuous improvement within the team.
• Build strong cross-functional relationships with sales, product, and customer success teams to ensure alignment on goals and execution.
• Manage productive relationships with external agencies and technology providers to support marketing objectives.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).