VP – Director of Marketing

VP – Director of Marketing

Requirements

• Proven leadership in marketing strategy and team management
• Outstanding written, verbal, and interpersonal communication
• Strong organizational and time management abilities
• Excellent problem-solving and decision-making skills
• Expertise in digital marketing and social media strategy
• High attention to detail and quality standards
• Ability to balance creative and analytical thinking
• Results-driven, bottom line, analytical orientation
• Bachelor’s degree in Marketing, Communications, or related field preferred
• 10-15+ years of marketing leadership experience
• Proficient in Microsoft Office (Word, Excel, Outlook, Teams)
• Familiarity with Adobe Creative Suite (InDesign, Photoshop; Illustrator a plus)
• Video production/editing experience is a plus

Responsibilities

• Develop and lead marketing strategies aligned with business goals across Wholesale, Mini Correspondent/Non-Delegated, National Correspondent, and Reverse mortgage lending channels.
• Analyze market trends, competition, and client behavior to identify new opportunities.
• Recruit, lead, and mentor internal marketing staff and external agency partners.
• Maintain and evolve the company’s brand in partnership with the CMO.
• Ensure brand consistency across all distribution channels, platforms, and touchpoints.
• Oversee SEO, SEM, email, social media, and content marketing efforts.
• Optimize campaigns for engagement, lead generation, and client retention.
• Manage Plaza’s CRM and marketing automation platforms, supporting process milestone-based communications.
• Drive initiatives to increase Google reviews and manage third-party vendors.
• Develop and lead broker rewards and recognition programs.
• Oversee development of marketing collateral, product announcements, rate sheet, and related marketing communications.
• Lead internal and external communications, including intranet content, leadership messages, and Business Continuity and Disaster Recovery crisis communications.
• Support compliance-related marketing needs and corporate suggestions box engagement.
• Oversee planning and execution of industry conferences, tradeshows, internal sales meetings, award trips, and client events.
• Manage event budgets and logistics.
• Coordinate charitable and community engagement efforts, including sales award event outreach and corporate giving.
• Define and track KPIs across all marketing initiatives.
• Use data insights to refine campaigns and inform strategic decisions.
• Conduct research and client feedback initiatives.
• Manage marketing budgets and vendor relationships across areas such as creative services, CRM, media buying, events, and related marketing services.
• Recruit, train, develop, and retain high-performing marketing talent.
• Manage team workflows, priorities, and project management systems.

Preferred Qualifications

• Experience in the mortgage banking or financial services sector preferred
• Bachelor’s degree in Marketing, Communications, or related field preferred