VP – Marketing

VP – Marketing

Requirements

• 15+ years of full-stack marketing and senior leadership experience, specifically in B2B marketing in the healthcare delivery and benefits space to employers and payers
• Experience personally developing and delivering brand and marketing strategies fully in-house in early-stage companies, and building successfully throughout the evolution to a later-stage company
• Best-in-class brand builder and storyteller; proven success crafting brands from the ground up and a track record of building brand engagement and generating business growth in the healthcare benefits space
• Track record of effective demand generation that grows sales pipeline
• Highly analytical and able to create, measure, and improve on core marketing KPIs
• Proven success growing and mentoring high-impact, high-agency teams
• Agile leader who can effectively manage change in a fast-moving, evolving business

Responsibilities

• Develop and execute a comprehensive B2B marketing strategy aligned with company goals, focusing on brand awareness, demand generation, and pipeline growth
• Manage, coach, and lead the marketing team, keeping the bar high and encouraging full ownership and accountability
• Be a collaborative leader who communicates early and often across the company and understands our product, customers, and market deeply – and how to help our sales efforts directly
• Introduce new tools/models to our marketing team for efficiency (such as genAI)
• Manage our marketing budget (spend, team investments, and tooling) tightly and efficiently. Develop clear performance goals and provide monthly visibility into performance, spend impact, and efficiency of marketing efforts
• Drive consistent and compelling brand messaging that clearly communicates our value proposition to large employers, health plans, and industry influencers
• Personally generate new narratives, positioning documents, and product and brand messaging and create differentiated, creative campaigns that address customer needs
• Oversee the creation, execution, and optimization of multi-channel campaigns (email, digital, content, webinars, etc.) to generate leads that will help 3x+ our pipeline for 2025
• Evolve our strategy on events marketing – including third-party and Color-hosted events – create high-impact event experiences that feed stronger brand awareness and better lead generation from events investments
• Personally create a content strategy for the business and help lead and generate high-impact content (white papers, case studies, blogs, etc.) that reinforces thought leadership and educates prospects in our target markets
• Inform product marketing and sales enablement, laddering new products into updated sales materials and marketing campaigns
• Collaborate with the American Cancer Society, Color’s core partner, to increase the visibility and impact of the partnership
• Establish other marketing partnerships that extend Color’s brand to relevant audiences

Preferred Qualifications

• High agency: Relentless in making things happen; self-directed and personally takes ownership at any level of work. Sets a high bar for quality and rigor for themselves and the team
• Thrives in fast-paced environments: Excels in fast-moving, agile teams and organizations. Has demonstrated the ability to pivot as needed to support the organization and changes in product, strategy, or direction
• Creative, flexible, analytical thinker: Is an exceptional thinker with the ability to shift quickly between high-level and detail-oriented thinking. Must be able to wrangle ambiguous, open-ended questions to the ground. Creative and generative
• Proactive & intellectually curious: Independently capable of seeking information, solving complex interpersonal or operational problems, persuading and aligning resources, and delivering results. Open and receptive to feedback
• Strong writer and editor: Creates strong content quickly and conveys product and brand concepts to buyers with clarity and a strong point of view, and without marketing or industry jargon
• Low ego: Leaves ego at the door. People at Color thrive on making things happen and taking ownership, regardless of their position in the company or the problem at hand
• Team builder: Strives to develop self and others; demonstrates a high degree of self-awareness, fosters a non-hierarchical exchange of ideas, and evaluates ideas without regard to the status or role of the individuals who communicate them
• Simplifier: Adept at taking complex ideas and language and simplifying to explain them clearly to people with different backgrounds and experience levels