VP of Marketing

demonstrated exceptional taste and craft in building a respected brand
translate complex concepts into compelling stories without losing their essence
built rigorous models for tracking metrics and outcomes of performance marketing approaches
built brands that matter deeply to specific communities rather than vaguely to everyone
curious about mathematics and eager to learn what makes it fascinating to others
want to help more students discover the joy of genuine achievement in challenging subjects

Helping lead a major brand refresh project to build an iconic, nationally renowned educational brand
Building out major functions including brand strategy, social media, field marketing, and communications
Developing a unified identity and messaging across our full spectrum of offerings: self-serve software, online courses, textbooks, and in-person after-school learning centers
Recruiting, managing, and mentoring a team of great marketing talent
Contributing to company strategy as a member of the core executive team
Crafting messages that promote the joy of solving difficult problems and the transformative positive effect that hard work and productive struggle can have on students
Using ads, emails, direct mail, flyers, and other tools to identify and market to students and parents who would thrive with our approach
Creating pathways for our problem-solving community and our many accomplished alumni to become brand advocates