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VP of Marketing

VP of Marketing

CompanyNarmi
LocationNew York, NY, USA
Salary$225000 – $260000
TypeFull-Time
Degrees
Experience LevelSenior, Expert or higher

Requirements

  • 8+ years experience at a top-tier B2B (preferably enterprise) SaaS company (or equivalent marketing role at top-tier organization)
  • 3+ years of experience leading and managing a Marketing department, providing guidance, support, and strategic direction to drive team performance and achieve departmental goals
  • Experience bringing new complex products to market and scaling brands
  • A track record of building successful sales enablement strategies
  • Ability to effectively prioritize and execute tasks in a high-pressure environment, i.e. the ultimate “project manager”
  • High proficiency with Google Analytics, Hubspot, and the Microsoft Office Suite (Excel, Powerpoint, Word)
  • High capacity to learn and incorporate new technology tools into workflow (Slack, Wrike, Github, Zenhub, Webflow, etc.)
  • Demonstrated excellent written and verbal communications skills

Responsibilities

  • Develop, mentor, manage, and grow a world-class marketing department spanning product, content, brand design, events, demand generation, communications and more
  • Build a brand that is seen as the most dominant and innovative player in the industry
  • Define company and product messaging for both external and internal consumption (sales enablement)
  • Be responsible for meeting and measuring KPIs and quotas across the marketing department (some KPIs and quotas will be tied to the sales department as well)
  • Allocate, track, and optimize marketing budgets to achieve business objectives and maximize ROI
  • Translate goals into effective integrated marketing strategies and campaigns for key product lines and buyer personas
  • Build, inspire, and lead a marketing organization that delivers against marketing goals, with clearly defined roles
  • Influence development of marketing organization career paths, succession plans, and employee success strategies

Preferred Qualifications

  • Proven experience in branding and positioning in a competitive landscape
  • Familiarity with scaling marketing organizations at high-growth companies
  • Prior FinTech experience