VP of Marketing
Company | Deep Sky |
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Location | Toronto, ON, Canada |
Salary | $Not Provided – $Not Provided |
Type | Full-Time |
Degrees | |
Experience Level | Senior, Expert or higher |
Requirements
- Have 5–10+ years of B2B marketing experience with enterprise sales cycles
- Have a track record of generating qualified leads in early markets
- Are equally comfortable writing a landing page and designing a GTM strategy
- Have high creative range: you can write a clever ad, optimize a funnel, and run a webinar. How will you get us a meeting with the CSO or CFO at a Fortune 100?
- Love climate tech or emerging tech (experience in climate is a plus, but not required)
- Think from first principles—you experiment, test, learn, and adapt
- Thrive in ambiguity and have zero ego when it comes to execution
Responsibilities
- Design and execute campaigns to attract enterprise buyers of carbon removal credits
- Develop high-converting content, events, media campaigns, and email marketing strategies
- Launch and optimize SEO, SEM, and paid media channels
- Own the marketing funnel from awareness through qualified lead handoff to sales
- Position Deep Sky as a leader in high-durability carbon removal
- Collaborate with engineering teams to translate complex scientific ideas into accessible stories
- Partner with the sales team to create collateral, case studies, one-pagers, and pitch decks
- Understand and support a long, relationship-driven enterprise sales cycle
- Iterate based on insights from champions inside enterprise buyers
- Build marketing systems from scratch—analytics, automation, CRM integration
- Own performance metrics, pipeline attribution, and marketing ROI
- Set strategy while executing tactically—you’ll write the copy, run the ads, ship the emails
Preferred Qualifications
- Experience in climate tech is a plus, but not required