VP of Product Marketing

VP of Product Marketing

Requirements

• 15+ years of experience in Product Marketing, GTM strategy, or technical marketing, with a strong background in cloud computing, AI/ML, or high-performance infrastructure.
• Proven track record in launching and scaling technology products, with deep experience in positioning, messaging, and differentiation in competitive markets.
• Strong understanding of buyer personas, customer journey mapping, and sales enablement best practices.
• Expertise in competitive intelligence, market analysis, and analyst relations to influence market perception.
• Ability to translate complex technical concepts into compelling narratives that resonate with enterprise buyers.
• Exceptional cross-functional leadership and stakeholder management skills, working closely with sales, product, and executive teams.
• Data-driven mindset with experience in marketing analytics, product adoption metrics, and revenue impact measurement.
• Strong communication, storytelling, and public speaking skills—comfortable representing CoreWeave at events, webinars, and industry forums.

Responsibilities

• Define and execute CoreWeave’s GTM strategy for AI/ML, high-performance computing, and cloud infrastructure products.
• Partner with Product Management, Sales, and Demand Generation to drive product launches, accelerate adoption, and optimize revenue impact.
• Develop segment-specific GTM strategies, ensuring differentiated messaging for enterprise, AI startups, and developer audiences.
• Drive pricing, packaging, and market segmentation strategies, optimizing for growth, adoption, and competitive advantage.
• Establish product marketing’s role in pipeline acceleration, ensuring alignment between marketing campaigns, sales outreach, and customer success efforts.
• Craft a compelling narrative and positioning framework that clearly articulates CoreWeave’s technical differentiation and customer value.
• Develop and refine product messaging, ensuring consistency across web, sales collateral, demand-gen campaigns, and industry events.
• Lead analyst relations and competitive intelligence efforts, ensuring CoreWeave is positioned effectively against traditional cloud providers.
• Act as a brand evangelist, representing CoreWeave at industry conferences, speaking engagements, and executive briefings.
• Own competitive intelligence, continuously tracking emerging market trends, customer needs, and competitive landscape shifts.
• Develop battle cards, competitive positioning briefs, and win/loss analyses to arm sales teams with insights that drive deal success.
• Conduct customer and market research, leveraging data to refine ICPs (Ideal Customer Profiles) and inform product roadmap decisions.
• Translate market insights into actionable recommendations for GTM optimization, ensuring CoreWeave stays ahead of industry shifts.
• Build a best-in-class sales enablement program, equipping sales and field teams with the knowledge, tools, and materials to sell effectively.
• Develop persona-based content (whitepapers, case studies, sales decks, battle cards) that enables high-impact selling.
• Collaborate with demand generation and ABM teams to create targeted content that drives pipeline growth and conversion rates.
• Establish real-time performance tracking for GTM initiatives, ensuring clear attribution of product marketing efforts to revenue outcomes.
• Drive thought leadership initiatives, positioning CoreWeave as an innovator in cloud computing, AI/ML, and high-performance computing.
• Develop executive-level content, including keynote presentations, blogs, and video content to amplify CoreWeave’s industry presence.
• Partner with analysts, media, and influencer networks to elevate CoreWeave’s visibility and market authority.
• Build and lead a high-performance Product Marketing team, ensuring alignment with Sales, Product, and Growth Marketing.
• Foster a data-driven decision-making culture, continuously optimizing messaging, pricing, and GTM strategies based on insights.
• Influence product development roadmaps, ensuring alignment between customer needs and CoreWeave’s innovation priorities.
• Own the budget and resource allocation for the Product Marketing function, ensuring optimal deployment for maximum impact.

Preferred Qualifications

No preferred qualifications provided.