VP – Product Marketing

VP – Product Marketing

Requirements

• Equivalent of 12+ years’ experience managing and mentoring a product marketing team in a tech company, data-oriented SaaS organization strongly preferred
• B2B SaaS & pricing and packaging experience
• Strong understanding of both technical (CIO, Developers) and marketing personas
• A strong understanding of MarTech and the data ecosystem
• Experience operating and effectively influencing and aligning SaaS marketing teams driving outcomes across direct and partner channels
• Prior experience building diverse teams with a strong sense of mission and belonging
• Demonstrated customer centric mindset
• Strong influence, communication and interpersonal skills
• Demonstrated analytical skills
• Experience building trusted relationships with executive sponsors, partners and end users

Responsibilities

• Lead and scale Amperity’s product marketing division to shape our go-to-market efforts for our core platform and emerging products
• Design and operate a successful collaboration zone between product, sales, and client success, driving joint GTM outcomes that fuel growth both new and within existing customers
• Own Amperity’s positioning and messaging for our target persons/verticals/segments and craft breakthrough stories that help focus our corporate strategy
• Be the operational connective tissue between the product organization and our go-to-market teams to drive pipeline generation, revenue, and adoption
• Build the sales tools, enablement, and go-to-market plays with sales operations to increase sales productivity and accelerate deals through the funnel
• Drive our pricing and packaging strategy, championing new business models (consumption and subscription) as well as new routes to market (OEM & licensing)
• Work closely with Business Development to craft positioning and messaging for paid media and data warehouse partners that fuel partner sales motions
• Turn customers into champion by organizing and evolving Amperity’s customer marketing program
• Be an evangelist and thought leader that inspires; teaching others, creating content, and speaking internally/externally as a subject matter expert
• Lead research initiatives that help us make informed business decisions to optimize the funnel and drive product roadmap, positioning, pricing, packaging, competitive intelligence, campaign and messaging
• Coach, mentor, and develop a team of product marketing leaders and individual contributors. Lead and evolve the Product and Partner Marketing teams

Preferred Qualifications

No preferred qualifications provided.