Web Analytics Specialist
| Company | Adobe |
|---|---|
| Location | Austin, TX, USA, Lehi, UT, USA |
| Salary | $85300 – $183800 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- Bachelor’s degree or equivalent experience in Data Analytics, Business Analytics, Marketing, Computer Science or a related field is required
- 3+ years of web analytics and digital analytics experience is required
- Strong proficiency in Adobe Analytics, Analysis Workspace, Adobe Customer Journey Analytics, Excel, PowerPoint, SQL, managing and manipulating large data sets are required
- Solid grasp of data visualization tools such as Tableau and Power BI
- Strong analytical skills and ability to translate data into actionable insights that tie to business strategy and desired outcomes
- Self-motivated, detail oriented and capable of working independently in a fast-paced environment
- Strong presentation skills, including confident presence over the phone and via conference tools with the ability to convey technical insights to non-technical collaborators
- Strong data and analytics skills — can tell a story with data and analytics.
Responsibilities
- Understand Adobe’s B2B business strategy, web metrics and measurement, and web strategy in order to connect recommendations to the desired business outcomes
- Support web’s global RTB (run the business) and T&O (testing and optimization) performance reviews
- Monitor, analyze and interpret web traffic data, user behavior and web engagement metrics using web and customer journey analytics platforms
- Generate informative reports, workspaces within Adobe Analytics or Adobe Customer Journey Analytics and presentations to monitor important metrics, recognize patterns and communicate findings to key customers
- Conduct thorough analyses on website performance, customer journeys, channel performance and A/B testing results to recommend actionable improvements and present results to leadership
- Collaborate with Web PM, SEO, and Marketing to optimize website design, content, channel and campaign performance
- Ensure data accuracy, governance and compliance across all aspects of reporting.
Preferred Qualifications
- Strong database skills and technical understanding of website architecture, including tag management
- Experience crafting A/B test and analyzing subsequent results highly desired
- Experience with SEO analytics, Adobe Customer Journey Analytics, digital marketing campaign analytics, heatmaps or session recording tools such as ContentSquare, CrazyEgg, or Hotjar is a plus
- Solid understanding of marketing attribution models and customer segmentation
- Certifications in Adobe Analytics and ContentSquare